Rebecca Schoneveld

New Website! Looking Back to Look Forward

Rebecca Cheek

Welcome! If you’ve spent time with us before, you may notice that our site has a new look. We’re excited about the way our brand is evolving, but we’re also proud of our past—so we figured this redesign is a good excuse to look back as we get ready to move forward.

Our beloved Flagship shop, Schone Bride, located at the front of our design studio in Brooklyn, NY (photo by Diane Hu)

Our beloved Flagship shop, Schone Bride, located at the front of our design studio in Brooklyn, NY (photo by Diane Hu)

Where We Came From

Rebecca Schoneveld’s bridal collection started out in 2010 as nothing more than a simple online Etsy shop called Schone and a “fitting studio” that was really just part of the living room in Rebecca’s Brooklyn apartment. But the positive response of satisfied customers assured that it wouldn’t stay that way for long. As brides gushed to their friends about Rebecca’s dresses, patterns and fabric, the tiny company began spilling out of their allotted space in the apartment and more hands were needed to get the job done.

Rebecca's first studio- taking over part of her apartment's livingroom! (baby Caleb in tow)

Rebecca's first studio- taking over part of her apartment's livingroom! (baby Caleb in tow)

From our first tiny collection, which debuted on Etsy in 2011 (photo by Anneke Schoneveld)

From our first tiny collection, which debuted on Etsy in 2011 (photo by Anneke Schoneveld)

Early on, Rebecca did what any sensible fashion entrepreneur would do— she brought in her super talented mother to help her craft the pieces. Soon though, the business outgrew her apartment all together, and in 2013, Rebecca opened her first storefront showroom/studio space in Gowanus, Brooklyn, and rebranded as Rebecca Schoneveld Bridal. Shortly thereafter, Rebecca presented her first collection at New York Bridal Fashion Week (while seven months pregnant, no less!) and began selling her collection through notable bridal boutiques nationwide.

A growing boy (and his bunny) helping to renovate his Mama's first storefront studio in 2013

A growing boy (and his bunny) helping to renovate his Mama's first storefront studio in 2013

Caleb, Rebecca, and her talented mom Colleen at the first shop's opening party!

Caleb, Rebecca, and her talented mom Colleen at the first shop's opening party!

Where We’re Headed

Rebecca Schoneveld Bridal has come a long way since those early apartment-bound days. In the summer of 2015, we moved down the block into our current spacious industrial-feeling storefront in Gowanus, Brooklyn. With the move we launched our first official retail boutique, Schone Bride. In this new space we are also carrying other independent bridal designers from around the world. It feels so great to curate a wider scope of modern bridal fashion and offer Brooklyn brides access to some very awesome designers that can’t be found anywhere else in the area!

Our flagship boutique and design studio on 3rd Avenue in Gowanus, Brooklyn (photo by Diane Hu)

Our flagship boutique and design studio on 3rd Avenue in Gowanus, Brooklyn (photo by Diane Hu)

We also love that our brides can now see dresses being handmade by our team in the back of the store space while they try on the finished gowns in a gorgeous, sun-drenched space up front. We’ve added more people to our team, too, and we now employ a team of 12 skilled people, who are all like family to us!

Our workspace is open to our shop- connecting brides directly to their gown's makers! (photo by Diane Hu)

Our workspace is open to our shop- connecting brides directly to their gown's makers! (photo by Diane Hu)

(photo by Diane Hu)

(photo by Diane Hu)

(photo by Diane Hu)

(photo by Diane Hu)

What else is new? Our redesigned website and logo, which we think do a better job than ever of reflecting who we are and what we do. And if you’re still intimidated by the idea of a “custom” dress, let our hot-off-the-press stop-motion video illustrate for you just how fun and easy customization can be when you do it with us. As always, you can browse our photo galleries for inspiration, check out our recommended vendors, be inspired by some of our past brides, and find a Rebecca Schoneveld retailer near you using our site.

We’re looking forward to lots of exciting new opportunities in the future, from retailing in more countries to forging new collaborations with international designers who share our commitment to beautiful, responsibly made products.

With all the great changes taking place here at Schone Bride and the Rebecca Schoneveld Bridal studio, there’s one thing you can trust will stay the same—our commitment to offering beautiful quality, personal attention to detail, and sustainable production practices, all at an attainable price for each and every dress we make.

Thanks for being a part of our story, and letting us be a part of yours.

(photo by Diane Hu)

(photo by Diane Hu)